Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard, speaks with Julian Schirmer (Co-Founder, OAO) about the brand’s digital evolution. Learn how Pernod Ricard is:

• Prioritizing impactful AI projects
• Adapting systems across 60+ countries
• Navigating the B2B2C complexity at scale

“We collect ideas from people close to the customers, evaluate their impact rigorously, and only scale what drives real business value.”

Listen now to explore the future of AI in global brand strategy.