Simon Nuss, VP of Data and Analytics, Hitachi Solutions, Canada, speaks with Jason Brandt, Managing Partner and Commercial Officer at Stagwell Technologies, about his journey in the data and analytics space, leveraging data to meet business objectives, challenges in deriving monetary value of data, application versus analytics layer, bringing in AI talent at the right time for the right job, the challenges faced by data science communities, the role of a professional consultant, and how to build better analytics departments.