Flexor, the unstructured AI context company, today announced that the Cincinnati Reds have selected the Flexor AI Context Engine, ACE, to transform how their organization captures, understands, and acts on unstructured data across departments. Use cases span post-game attendee survey analysis, contract reviews, prospecting and additional high-impact initiatives on the baseball side that remain confidential.

The Reds selected Flexor’s AI Context Engine, ACE, to unify, contextualize and make all of their unstructured data AI-ready on top of their data and AI platform of choice: Databricks. The Reds use Databricks Lakeflow Jobs to automatically process massive amounts of player and game data in near real time, turning what used to take hours of manual work into just minutes so coaches and players get faster, game-changing insights. Flexor’s ACE pre-processes and contextualizes the data once, making it reusable across the organization, in a consistent, reliable and cost-efficient way.

Central to the technology is Flexor’s Domain Intelligence Hub, which lets the Reds define and encode baseball-specific terminology as context for AI. Terms that the organization uses every day – like “slurvy,” a hybrid breaking ball between a slider and curveball characterized by its sweeping movement and less sharp break – can now be consistently identified and understood by AI agents. They become part of a shared knowledge layer that every agent and analyst in the organization can understand consistently.

“Flexor turns unstructured data into AI-ready context we can deploy for endless use cases. We’re now working on AI initiatives the sports industry has never attempted before, turning our unstructured data into a real competitive advantage,” said Mickey Mentzer, Senior Director of Baseball Systems at the Cincinnati Reds.

The Reds are rolling out AI-powered workflows across the business: the fan experience team processes post-game surveys at scale, the contracts team streamlines complex contract reviews, and the sales team identifies and prioritizes prospects faster and more accurately. While the most impactful baseball-side use cases remain confidential, this AI transformation process reflects the Reds’ commitment to making AI a core part of how they operate.

“The Reds are a model for how forward-thinking organizations can use AI to unlock value that has always existed in their data. Every industry has its version of this tribal knowledge: rich, expert know-how that lives in unstructured form and never reaches the people and systems that need it most. What the Reds are building is not just a sports story. It’s a blueprint for how any enterprise can turn its deepest domain knowledge into a true competitive moat,” said Or Zabludowski, Co-founder and CEO of Flexor. 

The Reds join a growing list of enterprises across financial services, telecommunications, technology and other verticals using Flexor to move beyond AI pilots and into trusted, contextualized AI deployments in production.