Opinion & Analysis
Written by: Dhruv Baronia | SVP, Head of WM Analytics at The Northern Trust Company
Updated 1:54 PM UTC, April 2, 2026

Generative AI (GenAI) has detonated a bomb in the middle of knowledge work. In today’s fast-moving, initiative-obsessed workplaces, anyone with a keyboard and a prompt can now churn out a “strategic” document in minutes, regardless of whether they have any real context.
Meanwhile, the people with actual expertise are stuck in the trenches, scrubbing these AI-generated drafts for coherence, accuracy, and insight. Welcome to the First-Draft Paradox, a world where the creation of content is frictionless, but the cost of making it useful has never been higher.
It feels like progress. A junior associate fires up an AI tool and produces a 10-page strategy memo in 15 minutes. But what looks like speed is often just a mirage. That same document takes hours of expert review to fix, fact-checking hallucinations, untangling logic, and rewriting vague generalities into something that actually matters.
A recent study found that 41% of workers have encountered this kind of AI-generated fluff, each instance costing nearly two hours of rework. Multiply that across teams, and you’re not saving time — you’re hemorrhaging it.
Because generating content is now effortless, nobody wants to read, edit, or build on what already exists. Why bother? It’s easier to spin up a new draft. The result? A tidal wave of redundant, shallow documents.
Everyone shows up to the meeting with their own AI-assisted version of “the plan,” and nobody knows which one to trust. Strategic alignment suffers. Decision-making slows. And the people who should be leading the conversation are too busy cleaning up the mess.
In organizations that reward speed and initiative, the traditional hierarchy of knowledge work is collapsing. The people with the least context are now setting the narrative — because they got there first. The experts? They’re demoted to editors, forced to retrofit substance into a structure they didn’t create. This isn’t a collaboration. It’s chaos disguised as productivity.
Financial services firms have been early adopters of GenAI, and they’re already feeling the consequences. Goldman Sachs rolled out its GS AI Assistant to 10,000 employees, aiming to replicate the behavior of a seasoned banker. Morgan Stanley gave its wealth advisors access to a GPT-4-powered assistant trained on 100,000 internal research documents. But even with careful curation and testing, the risk remains: more content doesn’t mean better decisions.
A study of AI-assisted equity analysts found that while their reports were 40% richer in data and 34% broader in scope, their forecast errors jumped by 59%. Why? Because the AI flooded them with information they couldn’t synthesize. The signal got lost in the noise.
Some companies are fighting back. They’re instituting AI quality controls, mandating human review of all AI-generated content, and promoting a culture where editing is a shared responsibility, not a punishment. Leaders are modeling better behavior, using AI as a tool for exploration, not a shortcut to avoid thinking. The smartest firms are learning that the real value isn’t in generating more, it’s in curating better.
The “First-Draft Trap” is real. And it’s not just a workflow issue; it’s a strategic liability. In a world where anyone (or anything) can write the plan, the winners will be those who still know how to write the right plan. If content is cheap, then clarity is the new currency. Spend it wisely.
Because here’s the truth: the future of work won’t be defined by who can generate the most words, it’ll be defined by who can cut through the noise. The age of AI has made it easy to look smart. But in the end, only the truly smart will know what to keep, what to cut, and what actually matters. The rest? They’ll be buried under a mountain of drafts, wondering why no one’s reading.
About the Author:
Dhruv Baronia leads AI-driven transformation initiatives across Wealth Management. A CFA charterholder with an MBA in Corporate Finance and Asset Management, Dhruv brings over two decades of experience in data strategy, analytics, and product innovation. He has led the development of award-winning AI/ML solutions, including a patented wealth management recommender engine, and is passionate about enabling data-driven decision-making and enhancing client experiences through scalable technology.